“S H O U L D E R”

Written, Performed, Choreographed by Phobez Apollo

Phobez Apollo’s breakout visual experience released exclusively with Google and YouTube. “SHOULDER” was produced by the Furthur and GRAMMY Award winning producer Carlos Battey (Madonna, Justin Bieber, Chris Brown). The heavy 808 driven track utilized island inspired rhythms and catchy pop lyrics to become an instant repeat. After shopping the single to multiple major labels, “SHOULDER” was proposed to be sung by an established pop star; however Phobez ultimately refused. In attempt to release music outside the norm of audio streaming services, Phobez released “SHOULDER” as a visual package solely to Google platforms. The exclusive visual amassed an unexpected 100,000 views in 4 days. Phobez was praised by his critics for usage of outrageous wardrobe and energetic choreography. “SHOULDER” soon moved its way to mainstream networks including MTV, Music Choice, MTV Hits UK, and Logo. The visual has amassed over 1 million views on YouTube alone and streams in 64 countries worldwide. https://www.youtube.com/watch?v=Pv05YRjEjGg

“M I S T A K E S”

Written, Performed, Choreographed by Phobez Apollo

Released exclusively with Google and Xfinity OnDemand; Phobez Apollo unleashed “MISTAKES: The Visual Experience”. The midtempo song blended elements of dance-pop, retro synths, and hard hitting 808s. “MISTAKES” is most characterized as a risqué high fashion visual as Phobez is seen in a custom 7ft chandelier headpiece. Additionally, The video featured sponsorships from the Fashion House of CHANEL and LOUIS VUITTON; as well as wardrobe archives from Fendi, Balmain, and Judith Leiber. In collaboration with Xfinity, OnDemand subscribers earned early viewing access to the visual before the song’s official YouTube release. “MISTAKES” accumulated over 50,000 views within 24 hours of its release and over a quarter million views in one week. The visual soon spread to major video outlets including Stingray Music, MTV HITS UK, NewNowNext, and Music Choice. “MISTAKES” has accumulated over 1.1 million views in under 2 months of its release on YouTube and streams in 73 countries worldwide.